With Drip and Gravity Forms
In this video, I’ll show you a better way to give your Drip subscribers a way to unsubscribe or subscribe themselves to some of your emails, and not others.
Drip offers a way to do that, but unfortunately, it only works for ‘Campaigns’ in Drip. But this is far from optimal. For one thing, it forces you to use Campaigns in a completely different way from how you’d normally use them (basically, you have to carefully tailor which campaigns you have, and what you name them, because subscribers will see those names). But what if you send emails using automation workflows or one-off broadcasts? Campaigns aren’t the best way to determine whether a subscriber should receive those emails.
A much better way is to use custom fields on subscribers. You can then use a subscriber’s values on these custom fields to conditionally send (or not send) them certain emails—no matter if you’re sending them via automation workflows, broadcasts, campaigns, whatever.
In this video, I show you how I built a nice looking form on my website using Gravity Forms + WordPress. This form is integrated with Drip so that it updates a subscriber’s preferences (via custom fields). And, the footer of my emails has a “magic” link that pre-populates this form with the subscriber’s current preferences. Pretty cool, huh?
Click here to download the assets for this guide, including: