In this video, I’ll show you how to give your ActiveCampaign subscribers a way to unsubscribe or subscribe themselves to some of your emails, and not others.
ActiveCampaign doesn’t provide a way to create a “Manage My Subscriptions’ page out of the box. So it has to be built custom, with a few (not so simple) integrations and automations.
So I created this Automation Guide to walk you through how I recommend you set this up!
In this video, I show you how I built a nice looking form on my website using Gravity Forms + WordPress. This form is integrated with ActiveCampaign so that it updates a subscriber’s preferences (via custom fields). And, the footer of my emails has a “magic” link that pre-populates this form with the subscriber’s current preferences. Pretty cool, huh?
Goals for this automation
- Create a custom page on my own website where subscribers can manage their own email preferences.
- Use custom fields to set subscriber’s preferences
- Create a “magic” link in the footer of ActiveCampaign emails that pre-populates this subscriber’s manage subscription page.
- Integrate Gravity Forms with ActiveCampaign
Services used in this guide
Similar alternatives: Drip, ConvertKit
- Gravity Forms
Similar alternatives: Ninja Forms (WordPress), Typeform, WuFoo
Key points in the video:
- 0:00 – Show the custom manage subscription link and workflow in action.
- 2:00 – Create your lists in ActiveCampaign
- 2:15 – Create custom contact fields to match your lists
- 4:00 – Create the page in WordPress and the form in Gravity Forms
- 8:00 – Pre-populate the fields in Gravity Forms using parameters from the URL
- 10:50 – Generate the URL with the subscriber’s custom field values
- 13:50 – Integrate Gravity Forms with ActiveCampaign
- 17:00 – Create an automation workflow to sync the contact fields with list subscription status
- Download and import the Gravity Form I created, with all the settings built-in
- Import the ActiveCampaign automation workflow I created
- Copy/paste the “magic link” URL structure